Beacon

: June 2017

Generation Zzzz: Why Beds in Boxes Resonate With Younger People

Every decade or so, there’s a product innovation that makes people question the current marketing, sale, packing, and distribution of said product. First, the cell phone; then, more recently, hailing a ride. Now the forces of ingenuity rest squarely in a key area: where we sleep. Even if a new mattr...

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What Is My Mattress Made Out Of?

When it’s time to a buy a new mattress, consumers face many more choices than they did even 10 years ago. Gone are the days when the decision making process was simply about the firmness of the springs and the plushness of the pillow top. Today, before you can begin to whittle down your choices, you...

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The New Bed in a Box Phenomenon

What’s up with the bed in a box? You’ve probably heard of this relatively new way of buying a mattress by now, but the idea isn’t really that new. It’s been around for a few years but, as with any new product or way of doing things, it can take a while to trickle down from the early adopters to the...

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